Addressable advertising harnesses the benefits of digital to deliver personalisation at scale

lucky7 Addressable produces a kit of parts, rather than making completed digital ads. By creating a number of options for product, sex, ethnicity, copy, language or call to action, there are thousands of possible adverts. Only the most relevant ad is delivered to the right consumer resulting in engagement rates up to x10 better than standard dynamic.

Addressable allows our clients to easily and quickly expand their advertising to new regions or countries in days, not weeks.