Women In Sport x lucky7

lucky7 is delighted to have Women in Sport as our pro bono client. We're especially proud of our involvement in the Oct 2020 launch of the #TimeTogether campaign aimed at empowering teenage girls and their mums to discover the joys of being active - together. We want women and girls to take this moment to explore new things, so our message is: whether it's dancing together, walking together, climbing together, swimming together, now is your #TimeTogether. 

This campaign addresses the fairly concerning statistic that 32% of young girls are inactive, engaging in less than 30 minutes activity per day at a time in their lives when the positive mental and physical effects of exercise are so crucial. 

Campaign concept & strategy by lucky7 in collaboration with the inspirational Wendy Hawk and Beki Cadd at Women in Sport. Editing and art direction by the Great Zeus himself Greg Lennox.