lucky7 is delighted to have Women in Sport as our pro bono client. We're especially proud of our involvement in the Oct 2020 launch of the #TimeTogether campaign aimed at empowering teenage girls and their mums to discover the joys of being active - together. We want women and girls to take this moment to explore new things, so our message is: whether it's dancing together, walking together, climbing together, swimming together, now is your #TimeTogether.
This campaign addresses the fairly concerning statistic that 32% of young girls are inactive, engaging in less than 30 minutes activity per day at a time in their lives when the positive mental and physical effects of exercise are so crucial.
Campaign concept & strategy by lucky7 in collaboration with the inspirational Wendy Hawk and Beki Cadd at Women in Sport. Editing and art direction by the Great Zeus himself Greg Lennox.
The campaign launches today on social with our partners Fiftyand across Global's radio portfolio.
Check out the two radio ads below: one targeting mum, and one for daughter.